What’s so new about content marketing? The “nothing new here” brigade has a point: Content has always been an important part of many marketing plans (generally the better ones). But clearly, something unique is going on here, and because of the mighty internet, the way we do business will never be the same. Continue reading
Next-Wave Content Creation Strategies for the End of the Online Ad Era
Prediction: One way or another, it won’t be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era. Continue reading
Be Remarkable or Fail: Changes Content Creators Must Make
In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be effective. Continue reading
Content Marketing in 2023: Expert Advice on the Trends that Will Matter
What will content marketing look like a decade from now? Experts in the field expect the industry to continue to grow and mature, resulting in better content, better technology and a high demand for specialized talent. Find out what the experts predict. Continue reading
6 Signs That B2B Small Businesses Have Big Plans for Content Marketing
Data from CMI’s latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you’ll see that small businesses have big plans for content marketing. Continue reading
The Top 10 Content Marketing Strategy Lessons from the Last 15 Years
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here. Continue reading
How to Survive the Disillusionment of Content Marketing
Content marketing seems to be staring down a “valley of disillusionment” these days. But It’s really just part of the process on the way to CMI’s goal of helping marketers reach the “plateau of productivity.” Follow the path with us. Continue reading
6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules
Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules that you should keep in mind. Continue reading
Video Content: 6 Easy Ways to Use Vine for Marketing
Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine. Continue reading
5 Content Marketing Disruptors From the 2013 Adobe Digital Marketing Summit
Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors from the event. Continue reading
