We explore Apple’s record earnings, Google’s new ad format, and AI bots that created a secret language. We also discuss Hasbro’s failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
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This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media
We cover The Atlantic’s new owner, Facebook’s earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst’s e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading
Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice
What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading
This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays
We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry’s tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence. Continue reading
This Week in Content Marketing: No, Not Everyone Should Do Content Marketing
We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading
Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers
If you hate or love the term “content marketing,” you’ll want to read this post from CMI founder Joe Pulizzi. He first used the term 15 years ago (it led to an almost $1 million deal) and shares the only time you need to use it. Continue reading
This Week in Content Marketing: The Solution to Facebook’s Fake News Problem
We come up with a viable solution to Facebook’s fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government. Continue reading
This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?
We discuss the state of digital advertising and debate whether it has truly become a “nightmarish joke.” Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week. Continue reading
This Week in Content Marketing: Special Episode – How We Create Content
In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert’s engines revving. Continue reading
This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing
We explore NerdWallet’s content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube’s ad crisis; then we close with an example of the week from Mobil. Continue reading
