By Joe Pulizzi published December 7, 2013

Brand Journalism Expands, Content Marketing Spending Rises

On this week’s This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think. Continue reading

By Bruce McDuffee published December 5, 2013

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be “very effective.” And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach. Continue reading

By Roger C. Parker published December 4, 2013

12 Content Marketing Books to Add to Your Holiday Gift List

All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your content marketing efforts. Continue reading

By Joe Pulizzi published November 30, 2013

Native Advertising and the Debate on Content Marketing as Journalism

On this week’s This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode. Continue reading

By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Joe Pulizzi published November 9, 2013

Marketers’ True Competition, and Why You Need Epic Content

Marketers are not just competing against other marketers these days, so your content really needs to be “best of breed.” Find out more about a marketer’s true competition and why you need to create epic content to stay in the game. Continue reading

By Raubi Perilli published November 5, 2013

Optimize Your Content Plan for Google’s In-depth Article Results

Google doesn’t just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google’s in-depth article results. Continue reading

By Carla Johnson published October 22, 2013

Why Your Thought Leadership Strategy Should Make You Uncomfortable

To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thought leadership strategy where content supports true innovation. Continue reading

By Joe Pulizzi published October 19, 2013

The Content Marketing Industry’s 15 Biggest Milestones to Date

To mark Oracle’s purchase of Compendium, we’ve put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years – from the industry’s early roots to today’s ever-changing landscape. See if you agree. Continue reading