By Scott Frangos published February 8, 2012

Experts Share Their Keys to Content Marketing Success

In case you missed it, here are some of the key content marketing strategies and tactics presented at the second annual Content Marketing Retreat, which took place on Whidbey Island and was hosted by the Langley Center for New Media. Continue reading

By Brad Shorr published February 2, 2012

The Essential Guide to Meta Descriptions That Will Get You Found Online

With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites. Here is the essential guide to crafting meta descriptions that will help your content get found online. Continue reading

By Michele Linn published December 27, 2011

Content Marketing Basics: The Best from CMI 2011

In this week’s second “best of CMI” compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content marketing. Continue reading

By Michele Linn published November 25, 2011

21 Things Content Marketing Experts Wish They Had Known When They Got Started

What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing. This week, they … Continue reading

By Joe Pulizzi published November 24, 2011

42 Content Marketing Commandments

At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this … Continue reading

By Bernie Thiel published November 22, 2011

How to Engage Your Writers to Create More Compelling Content

While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: … Continue reading

By Joe Pulizzi published November 11, 2011

Inbound Marketing Isn’t Enough

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of … Continue reading

By Heidi Cohen published November 2, 2011

5 Actionable Tactics for More Efficient Content Marketing

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to … Continue reading

By Nate Riggs published October 14, 2011

7 Basic Content Marketing Principles for the Corporate Marketer

The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent … Continue reading

By Ann Meany published October 3, 2011

How Fighting Zombies Can Make You Better at Content Marketing

Zombies have taught us a lot about surviving in the world: Always check the backseat, beware of public restrooms, wear seatbelts and, most importantly, keep up with your cardio. But … Continue reading