By Michele Linn published October 3, 2014

Why Fewer People Are Using Content Marketing — and Why It’s Good News

In CMI’s latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, but it may actually be an encouraging sign. Find out why it’s a good thing that fewer B2B marketers say they use content marketing. Continue reading

By Michele Linn published July 18, 2014

Effective Content Marketing: 5 Steps to Track Your Efforts

In this eighth and final installment of Content Marketing Institute’s “Back to Basics” series, we’ll walk you through one process you can use to understand how well your content efforts are working and continually refine your content marketing program for greater success. Use these 5 steps to track your efforts toward effective content marketing. Continue reading

By Cathy McPhillips published July 11, 2014

A Simple Plan for Measuring the Marketing Effectiveness of Content

How can you know if your content is adequately supporting your marketing and business goals? In this seventh post of our Back to Basics series, we outline a simple plan you can use for tracking and measuring the marketing effectiveness of your content program. Continue reading

By Michele Linn published July 4, 2014

Build a Successful Editorial Plan: Essential Skills Your Team Needs

While it takes a wide variety of skills to achieve content marketing success, there is one essential role that any company looking to get started in content marketing will need to fill: the managing editor. This sixth installment of our “Back to Basics” series delves into the skills needed to build, implement, and execute your editorial plan. Continue reading

By Michele Linn published June 27, 2014

The Basics of SEO for Successful Content Marketing

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible. Get the essentials on SEO. Continue reading

By Cathy McPhillips published June 20, 2014

How to Build Social Media Into Your Content Marketing Processes

In this fourth installment of CMI’s Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI’s plan as a working example. Find out how to build social media into your organization’s content marketing processes. Continue reading

By Joe Pulizzi published June 16, 2014

If Your Content Marketing is for Everybody, It’s for Nobody

Quick test: Who’s the audience for your blog? Your enterprise may try to use the same content initiative for two, three, four or more audiences. How’s that working? Learn the four questions all members of your content marketing team need taped to their foreheads. Plus, read about which companies are doing it right and which ones aren’t. Continue reading

By Michele Linn published June 13, 2014

A Guide to Creating Content in the Formats Your Audience Loves

In the first two “Back to Basics” series posts, we tackled the essential elements of content marketing and how to build your content marketing strategy. This week, you can dive into the next step: creating content. Learn how to select the most effective formats and topics to foster your content marketing success. Continue reading

By Michele Linn published June 6, 2014

Developing Your Content Marketing Strategy: What You Need to Know

Last week, in our first “Back to Basics” post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible chance for success. Continue reading

By Michele Linn published May 30, 2014

2 Essential Elements for Getting Started With Content Marketing

This week CMI is kicking off a series of “Back to Basics” posts that outlines the fundamental skills and information you’ll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more. Continue reading