By Russell Sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of … Continue reading

By Michele Linn published December 7, 2010

Content Marketing in Action: 13 Examples to Get You Inspired

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Joe Pulizzi published November 25, 2010

30 Content Marketing Commandments to Live By

At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit … Continue reading

By Michele Linn published November 23, 2010

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Mark Schaefer published November 19, 2010

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs … Continue reading

By Michele Linn published November 16, 2010

How to Get Started in Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchamarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Michele Linn published November 9, 2010

How to Explain the Value of Content Marketing

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers … Continue reading

By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading

By Nate Riggs published September 24, 2010

3 Strategies for Changing Your Company Culture To Support Content Marketing

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For … Continue reading

By Nate Riggs published August 24, 2010

3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online? For middle … Continue reading

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