At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading
How to Turn Your Analytics into Actionable Tasks for Content Marketing
Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized reports so you can view your key performance indicators (KPIs). … Continue reading
5 Things You Need to Know about Content Strategy
There’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk of our work. But if you don’t have a conceptual framework for those activities, I’d argue that you’re … Continue reading
Want Engaging Content? Answer These 3 Questions First
How do you know if your content is hitting the mark? Not only does it need to get you on your prospects’ radar, but it ultimately needs to compel them to engage with you. To keep things simple, I suggest … Continue reading
The 3 Big Myths of B2B Content Marketing
Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help … Continue reading
Content Cupid: 3 Ways to Ensure Your Copy Attracts Prospects
“Courtship consists in a number of quiet attentions, not so pointed as to alarm, nor so vague as not to be understood” ~ Laurence Sterne Like courting a love interest, your content needs to show prospects you’re interested in more than … Continue reading
5 Steps to Creating an Effective Content Mix
If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining specific content requirements. Too many companies just … Continue reading
The Role of Personality, the Underdog and Superpowers in Effective Social Media Marketing
Your company has set up the Twitter profiles, added a blog to the website and customized a Facebook page. Now what? How do you find your “secret sauce,” the story that’s going to get attention from your target audience?
The How-to of Content Marketing: 10 Posts to Get You Started
One of the things I love about my job as the editor of this blog is that I get to work with – and read – thoughts from my favorite content marketers. I learn something new every day. We’re in … Continue reading
Custom Publishing vs. Content Marketing
Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it. So, … Continue reading
