We’ve all heard of the 80/20 rule. You know, the one that states 20 percent of causes are responsible for 80 percent of results. For example, 80 percent of support calls are placed by 20 percent of users; 80 percent … Continue reading
A Food Pyramid for Content Marketing
At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even … Continue reading
Developing Your Content Marketing Mindset
Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a … Continue reading
10 Must-Have Templates for Content Marketers
Here are 10 templates to help you with everything from content marketing planning, creation and distribution. Continue reading
The 3 Biggest Content Marketing Mistakes CMOs Make
Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital … Continue reading
7 Tips for Diving into Content Marketing
Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can … Continue reading
How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner
Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business advice, of marketing gurus and self-help literature out there. In fact, the number of … Continue reading
What Content Marketing Is Really About
Ask any good author what their story is about and you will almost certainly not get the plot (what happens in the story) but rather the themes (what the story is about). Take, for example, the recently released hit comedy … Continue reading
The Future of Content Marketing: 4 Tips to Help You Prepare
My daughter showed me a video about skin cancer on YouTube called “Dear 16-year-old me”. It’s a great example of content that humanizes a difficult subject and effectively engages a target audience. At the very least, my 17-year old was watching … Continue reading
Content Marketing vs. Traditional Marketing [infographic]
I love infographics. I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing. Now, all kidding aside, the rise of content marketing … Continue reading
