By Joe Pulizzi published May 14, 2014

Where Content Marketing Fits in Your Marketing Plan

To help you understand how content marketing should mesh with your organization’s other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan. Continue reading

By Luke Cope published March 13, 2014

Why Your Branded Content Shouldn’t Always Be About Your Brand

Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn’t always be about your brand. Learn more about the benefits — and blurred lines — of developing non-promotional branded content. Continue reading

By Joe Pulizzi published March 1, 2014

LinkedIn Moves to Dominate Content Publishing

In this week’s PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed’s advice for content success, explore the implications of Sprinklr’s purchase of Dachis, and share content marketing examples from Toyota and Chevron, before looking at how an early 20th century baking powder company used content to help it rise to the top of the food industry in New Zealand. Continue reading

By Colleen Jones published February 6, 2014

Has Content Marketing Hijacked Content Strategy?

There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn’t be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and content strategy can learn from one another. Continue reading

By Robert Rose published October 16, 2013

How Content Strategy and Content Marketing Are Separate But Connected

Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there’s often significant overlap, but as we begin budgeting and planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively. Continue reading

By Joe Pulizzi published September 21, 2013

The 6 Principles of Epic Content Marketing

The ultimate goal of our content marketing efforts is to “move” our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing. Continue reading

By Robert Rose published August 26, 2013

Why Native Advertising Is Neither

Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher’s site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in with the crowd. Continue reading

By Joe Pulizzi published August 3, 2013

Is it Content Marketing or Clever Advertising?

Is it content marketing or clever advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Take a look at some examples that help distinguish the art and science of content marketing from other advertising and marketing efforts. Continue reading

By Joe Pulizzi published June 14, 2012

5 Reasons Why Content Marketing Is No Buzzword

Recently, more and more posts are talking about content marketing as a buzzword. I’m not sure that’s even possible. Here’s five reasons why. Continue reading

By Jodi Harris published February 10, 2012

Your Kick-Start Guide to Engaging Content [Free eBook]

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI’s latest eBook is loaded with them. Download “Your Kick-Start to Engaging Content” now. Continue reading