By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Robert Rose published March 6, 2016

Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video]

Content marketing, native advertising, and branded content have productive uses. But how are they related? Do you know which to use? We propose a new model – a spectrum of how to operationalize these content-focused marketing terms. Continue reading

By Joe Pulizzi published October 17, 2015

This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example. Continue reading

By Joe Pulizzi published September 5, 2015

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
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By Joe Pulizzi published August 26, 2015

Native Advertising

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google’s mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves. Continue reading

By Joe Pulizzi published January 12, 2015

The Evolution of Content Marketing Will Include Intelligent Content

Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive. Continue reading

By Joe Pulizzi published November 6, 2014

Hey WSJ – Content Marketing Is NOT Native Advertising

This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal. Continue reading

By Joe Pulizzi published November 1, 2014

This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

This week, Joe and Robert discuss the real definition of content marketing, ponder if publishers can succeed with time-based metrics, give some love to Mozilla’s new media platform, and disagree with Snapchat’s native advertising approach. Rants include an amazingly inaccurate infographic and why the Wall Street Journaldoesn’t understand what content marketing really is. The show wraps up with a #This Old Marketing example from Scandinavian Airlines. Continue reading

By Michele Linn published October 3, 2014

Why Fewer People Are Using Content Marketing — and Why It’s Good News

In CMI’s latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, but it may actually be an encouraging sign. Find out why it’s a good thing that fewer B2B marketers say they use content marketing. Continue reading