By Ann Gynn published August 31, 2021

How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading

By Ann Gynn published June 12, 2018

How to Get Content Marketing Wrong? Think Like a PR Person

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading

By Julia McCoy published June 7, 2018

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading

By Kim Moutsos published March 2, 2018

Definition for Content: What It Means in Content Marketing

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading

By Melanie Seibert published November 24, 2017

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

By Michele Linn published July 30, 2017

How to Explain Content Marketing to Anyone

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading

By Michael Brenner published April 3, 2017

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Michele Linn published November 8, 2016

9 Definitions: How Content Marketing Works Within Marketing

Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO. Continue reading

By Michael Brenner published April 17, 2016

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL