By Ann Gynn published June 12, 2018

How to Get Content Marketing Wrong? Think Like a PR Person

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading

By Julia McCoy published June 7, 2018

How to Explain Content Marketing ROI to Win (or Keep) Buy-In

How can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Fear not. You can make it happen. Start reading. Continue reading

By Kim Moutsos published March 2, 2018

Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading

By Melanie Seibert published November 24, 2017

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

By Ann Gynn published August 15, 2017

24 Experts Share How to Avoid Big Mistakes in Content Marketing

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

By Michele Linn published July 30, 2017

How to Explain Content Marketing to Anyone

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading

By Michael Brenner published April 3, 2017

What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading

By Jodi Harris published April 2, 2017

Editorial Calendar Tools and Templates

The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.

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By Michele Linn published November 8, 2016

9 Definitions: How Content Marketing Works Within Marketing

Here’s the go-to explainer for how content marketing relates to nine other marketing practices: content strategy, marketing content, product marketing, branded content, inbound marketing, native advertising, PR, social media, and SEO. Continue reading