By Robert Rose published June 11, 2018

GDPR: The Biggest Gift to Content Marketers in a Decade

You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic. Continue reading

By Brian Appleton published June 4, 2018

8 Copywriting Techniques to Boost Email Conversions

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading

By Marcia Riefer Johnston published March 13, 2018

How the Best Newsletters Get – and Keep – Readers’ Attention

How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading

By Cathy McPhillips published November 26, 2017

5 Steps to Improving Subscriber Data for More Personalized Emails

If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better. Continue reading

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading

By Jodi Harris published October 9, 2017

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading

By Sujan Patel published June 26, 2017

How to Write Email Newsletters People Want to Open and Act On

Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading

By Sujan Patel published June 14, 2017

9 Strategies for Using Customer Testimonials in Your Content

Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials. Continue reading

By Ann Gynn published May 30, 2017

8 Things Any Good Marketer Should Know About Email

The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading

By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading