Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well. Continue reading
Why White Papers Still Matter: Their Role in Effective Content Marketing
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to leverage this old marketing workhorse for effective content marketing given our plugged-in, multi-channel world. Continue reading
4 Keys to Compelling Content Marketing with White Papers
CMI’s Framework white paper concisely communicates the principles that drive CMI. Get the inside story on the collaborative process behind the Framework paper and how it came together. And from this origin story, take away 4 keys to compelling content marketing that will enrich your own white paper efforts. Continue reading
Inside An Explosive Content Marketing White Paper Strategy
Curt Porritt of MasterControl sat down with CMI to discuss his organization’s white paper success and how testing has helped drive content choices. Continue reading
5 Tips on Finding Fantastic Content for Your White Paper
One of the keys to writing a great white paper is to include lots of quality content. So before you start writing, you’ll need to gather the information you’ll need and modify it to suit your purposes. Here are some tips to help you find fantastic content. Continue reading
7 Ways to Launch White Papers with a Bang
Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch. Continue reading
How to Counter the 5 Most Common White Paper Promotion Mistakes
A white paper will only generate leads if it’s read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are five of the most common white paper promotion mistakes and some tips for avoiding them. Continue reading
Diagnosis: Reimagining the Tried-and-True White Paper
Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse. Some say the value of the B2B white paper is slowly eroding under the weight of its success. White papers were once the simple, … Continue reading
What It Takes to Effectively Manage Content Marketing for Your Business
As we take a collective breath before we head to Cleveland to experience how content, marketing strategy, Rock & Roll, and more orange than we ever knew existed can be mixed together, Joe Pulizzi and I wanted to offer up … Continue reading
5 Tips for Creating Content that Matters
Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers … Continue reading
