By Scott Frangos published September 28, 2011

5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize … Continue reading

By Brendan Cournoyer published September 19, 2011

Bringing Down the House: How SEO is Like Blackjack

“The best part? It’s beatable.” – Kevin Spacey’s character, describing blackjack in the film, 21 A while back, those skilled in the art of counting cards were able to walk into a casino, mosey up to a table, and take … Continue reading

By Rachel Foster published September 14, 2011

5 Ways to Improve Your Landing Pages for Better Conversions

As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your … Continue reading

By Brody Dorland published September 12, 2011

How to Structure Your Web Content to Get Better Conversions from Buyers

There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by … Continue reading

By Brody Dorland published July 26, 2011

A Template for Killer Website Content

Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great … Continue reading

By Manya Chylinski published July 25, 2011

13 Ways to Make Your B2B Resource Center Rock

Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. … Continue reading

By Brody Dorland published June 27, 2011

22 WordPress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the … Continue reading

By Ben Finklea published June 13, 2011

An Overview of the Web Content Strategy Process and Deliverables

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging … Continue reading

By Debbie Williams published June 1, 2011

Not Sure What to Feature on Your Home Page? 4 Ideas to Get You Focused

Your website content is your personal greeting to potential or existing customers. Think of it as your front desk, your introduction and an opportunity to connect with someone you haven’t even met. When your company offers a variety of products … Continue reading

By Brian Massey published May 30, 2011

How to Find the Right Copywriter for your Landing Pages

Last week, we looked at the basics of landing pages. If you don’t have the skills in house to create effective landing pages, you need to find a great copywriter. There are a number of different kinds of copywriters available … Continue reading

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