Even if you don’t know it, you’ve already seen HTML5 at work. The new standard for websites isn’t due to be complete until 2014, but websites including Google, Facebook, Youtube, Wikipedia and Twitter are already using it. If you’re not already using HTML5, here are some things you should know about it. Continue reading
Your Site is the Mousetrap, Your Content is the Cheese
Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours? Let’s start with a dead mouse When you run down to the hardware store to invest … Continue reading
5 Things Content Marketers Can Learn from a New Thought Leadership Platform
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.