By Paul Gustafson published March 21, 2012

5 Tips for Creating Customer Testimonial Podcasts

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts. Continue reading

By Brendan Cournoyer published January 17, 2012

3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization’s overall content marketing strategy by OpenView Labs’ Brendan Cournoyer. Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret … Continue reading

By Darryl Praill published August 23, 2011

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that … Continue reading

By Manya Chylinski published August 8, 2011

Listen and Learn: A Guide for Creating Energized Podcasts

Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground … Continue reading

By Rachel Foster published July 6, 2011

Podcasting 101 for Content Marketers: An Interview with The Podcast Guy, Dave Thackeray

People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave is happy being known simply as the Podcast Guy who is a broadcaster, journalist and marketer … Continue reading

By Constance Semler published March 7, 2011

How to Boost Audio Quality to Make Your Content More Effective

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break … Continue reading

By Dianna Huff published November 5, 2010

The Three Biggest Mistakes Companies Make with B2B Websites

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to … Continue reading

By Bernie Borges published June 23, 2010

How to Become an Effective Podcaster Using the Interview Format

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading