For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on … Continue reading
Creating Content Informed by Audience Analytics
Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can … Continue reading
How Ringo Starr Can Help You Create Rockin’ Blog Content
As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you … Continue reading
Three Ways to Screw Up a Good Article
In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print … Continue reading
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you … Continue reading
5 Tips to Save You from Content Analysis Paralysis
A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot … Continue reading