For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on … Continue reading
Creating Content Informed by Audience Analytics
Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can … Continue reading
How to Create an Email Newsletter From Your Blog
If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found … Continue reading
How Ringo Starr Can Help You Create Rockin’ Blog Content
As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you … Continue reading
D.I.S. Creates Content Marketing with Lasting Impact
The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a … Continue reading
Three Ways to Screw Up a Good Article
In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print … Continue reading
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you … Continue reading
5 Tips to Save You from Content Analysis Paralysis
A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot … Continue reading
20 Ways to Deliver Content that Engages at Face-to-Face Meetings
In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways … Continue reading
How to Create Content That Engages At Face-to-Face Meetings
When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. … Continue reading
