In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, … Continue reading
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading
5 Tips to Save You from Content Analysis Paralysis
A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from … Continue reading
20 Ways to Deliver Content that Engages at Face-to-Face Meetings
In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more … Continue reading
How to Create Content That Engages At Face-to-Face Meetings
When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or … Continue reading
How to Find Content Ideas in Your Web Analytics Report
Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, you may look at the top 10 or 20 keywords … Continue reading
How to Become an Effective Podcaster Using the Interview Format
You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading
Don’t Think Marketing. Think Relationship.
The quest for the right mix of content on a corporate site is the holy grail for marketing groups. In a very common scenario, marketing departments are given the budgets to develop content, and they create marketing material that is clean, … Continue reading
9 Ways to Get Your Blogging Mojo Back
Maintaining a successful business blog is easier when you have clarity and a plan. Yet so many of my clients and business associates just start blogging. They’re full of inspiration and passion. …And I always say “Go fer it, blog … Continue reading
How New Bloggers Can Easily Craft Remarkable About Pages
Is it possible that a tour guide can teach you a thing or two about your “About” page? Yessiree, it certainly is possible. How so?
