By Jodi Harris published June 5, 2018

How to Train Your Brain to Be Creative: Lessons for Marketers

Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas. Continue reading

By Brian Appleton published June 4, 2018

8 Copywriting Techniques to Boost Email Conversions

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading

By Stephanie Stahl published June 1, 2018

4 Secrets of Great Storytellers

Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers. Continue reading

By Kim Moutsos published May 25, 2018

Actor Brings Community Model to Content Creation

Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading

By Jodi Harris published May 22, 2018

How to Win at Content Marketing [New Playbook]

Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success. Continue reading

By Jodi Harris published May 8, 2018

How to Build a Branded App (and Never Look Back)

With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could. Continue reading

By Konrad Sanders published May 7, 2018

Is Your Blog a Golden Egg?

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. And yet, every now and then, a brand shines. Here are five steps to being a shining brand. Continue reading

By Julia McCoy published May 1, 2018

The Secrets of High-Performing Online Content

How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers. Continue reading

By Justin Champion published April 24, 2018

How to Create Pillar Content Google Will Love

How do you climb the SEO mountain? Create a resource-driven content pillar page. But how do you get to that summit? Work backwards step by step – starting with these six. Continue reading

By Ann Gynn published April 19, 2018

27 Ideas to Break Your Creative Slump

You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.) Continue reading

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