By Brad Shorr published June 6, 2013

How to Produce More Effective Content Marketing with the Help of PPC

Content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. PPC campaigns provide useful data that can help you create more effective content marketing, improving the impact of your messaging and increasing conversions. Find out how to make a PPC campaign work for your organization. Continue reading

By Kevin Cain published May 26, 2013

4 Ideas for Crowdsourcing Content Creation and Promotion

Consider these 4 questions to help gauge how effectively you use crowdsourcing in your content creation and promotion efforts. If you can’t answer yes to all of them, you may be missing out on opportunities for easy wins. Continue reading

By Arnie Kuenn published May 24, 2013

Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply

Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably already using every day. Continue reading

By Tom Fishburne published May 19, 2013

Treat Content Publishing as a Privilege by Sharing the Awesome

Great content marketing turns a mirror on the audience. Treat content publishing as a privilege and find success by reflecting what’s awesome to (and about) that audience. Continue reading

By Mark Sherbin published May 17, 2013

Leaner, More Effective Content Marketing in 6 Steps

Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean. Continue reading

By Shanna Mallon published May 10, 2013

Visual Content: 5 Ways Auto Brands Help Audiences Get the Picture

The internet is a visual place, so engaging visual content is essential for getting your organization’s message across. Find out how auto brands use 5 key strategies to help audiences get the picture. Continue reading

By Tessa Wegert published May 5, 2013

3 Brand Storytelling Tips for Winning with Webisodes

As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes. Continue reading

By Ian Humphreys published April 30, 2013

How to Pull Your Content Creation Process out of Creative Hell

If you find yourself out of ideas and up against a wall in your content creation process, use these 6 steps to escape “creative hell” and get your brainstorm session back on track. Continue reading

By Andrew Davis published April 25, 2013

Why You Should Create Content With a Hook

If you’re going to create valuable content for your target audience, you’ll need a hook to show why it’s unique. Take a look at this example of a content marketing hook that helped an obscure brand soar above its competition. Continue reading

By Chuck Frey published April 14, 2013

5 Ways to Create Visual Blog Content with Mind Maps

Experiment with these 5 approaches to mind maps to create smart, eye-catching blog content. You’ll find that mind maps are an ideal form of visual, shareable content you may want to add to your repertoire. Continue reading