By Carl Friesen published December 15, 2013

The Narrowcast Approach to Newsjacking: Creating Content for Niches

Offering news-relevant content can be a powerful way to show customers and prospects that your organization understands their world and can help them with issues they’re facing. Find out more about creating content for niches with the “narrowcast” approach to newsjacking. Continue reading

By Mark Sherbin published November 24, 2013

The Magic of Graphic Recording: Turning Live Talks into Visual Content

Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn. Find out more about how marketers can bring their content to life through graphic recording. Continue reading

By Joe Pulizzi published November 21, 2013

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content. Continue reading

By Mark Sherbin published November 10, 2013

6 SEO Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce

Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout. Continue reading

By Colleen Fahey published November 8, 2013

How Audio Enhances Your Brand Content: Find Your Signature Sound

Music can be a key element of your brand’s identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand. Continue reading

By Arnie Kuenn published October 28, 2013

Create Great Content? How to Get More From It Through Repurposing

Find out how to get more from the great content you create through repurposing. After all, we all know that, with all the time and people often involved in effective content creation, content marketing takes a considerable investment. Continue reading

By Joe Pulizzi published September 28, 2013

What Content Marketing’s History Means for Its Future

Yes, content marketing, as an industry, is taking off. But it’s important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing’s illustrious beginnings. Continue reading

By Andrew Davis published September 25, 2013

Spark Your Content Creation Creativity With These 8 Podcasts

As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here’s a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8 podcasts from the master – NPR. Continue reading

By Tracy Gold published September 16, 2013

12 Lessons for Focusing Your Content Marketing Strategy on Education

Educating customers and prospects is a great way to generate the right kind of leads. What customers learn can help them in their search for products and services — and help streamline the sales process for your organization. Use these 12 lessons to focus your content marketing strategy on education. Continue reading

By Casudi Di Diego published September 11, 2013

How and Why Your Content Plan Should Include Numbered Lists: 4 Ideas

It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Check off these 4 ideas on how and why your content plan should include numbered lists. Continue reading