By Manya Chylinski published March 8, 2011

How to Mine the Press for Content

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, … Continue reading

By David Huffman published February 16, 2011

3 Ways to Ease Customer Wait Times and Build Your Business

At one time or another, we’ve all been there — stuck in a queue, waiting somewhere for something. Sitting, watching, waiting, looking at our watches. While waiting, maybe you nabbed a terribly wrinkled, outdated Sports Illustrated or People on the … Continue reading

By Dianna Huff published February 15, 2011

Great Content Starts with Great Questions: Tips for Asking the Right Ones

Over the years, I’ve had many B2B manufacturing clients want to include what I refer to as “so what?” information on their Websites, blog posts and press releases. This “so what?” information includes seemingly useless facts such as the square … Continue reading

By Michele Linn published January 11, 2011

Is Your Best Content “Stuck” Inside Your Company?

Towards the end of last year, I had the distinct pleasure of talking with Joe Chernov, the Director of Content from Eloqua. I have been impressed with what they are doing in terms of content marketing, and Joe gave me … Continue reading

By Michele Linn published November 9, 2010

How to Explain the Value of Content Marketing

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers … Continue reading

By Doug Kessler published October 18, 2010

Mobile In B2B: The Invisible Juggernaut

Mobile is one of those areas in which, annoyingly, B2C is way ahead of B2B. You can kind of understand why — the CMOs of Pizza Hut and Smirnoff and Pepsi would be fired by now if they hadn’t at … Continue reading

By Jennifer Watson published October 15, 2010

Using a Thought Leadership Council to Serve Up Great Content

Executing a content marketing strategy is a daunting task.  As the wealth of information on this site and popularity of how-to posts attest, there is great interest in the key pillars of content marketing process. Joe Pulizzi’s post How To … Continue reading

By Ann-Christin Lindstedt published October 6, 2010

8 Ways to Leverage Locals for Your Content Marketing Localization

As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get … Continue reading

By Dianna Huff published September 30, 2010

Look to Your Customers for Fresh Content Ideas

At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had already optimized and “tricked out” their site for Google Places. … Continue reading

By Heidi Cohen published September 29, 2010

5 Ways to Maximize the Impact of Press Releases Using Content Marketing Techniques

Contrary to current thinking, the press release is alive and supports marketing and communications objectives. As keyword-rich content supporting search optimization, the press release—especially in its social media format—is a very effective marketing tool for attracting mainstream and trade media, … Continue reading