By Chad Zollinger published July 2, 2018

How to Turn Your Content From Lousy to Memorable

The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers. Continue reading

By John Hanson published June 28, 2018

6 Great Email Lessons From the GDPR Deluge of 2018

No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading

By Kristen McCabe published June 26, 2018

6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls. Continue reading

By Jodi Harris published June 22, 2018

How to Take Your Travel Content on a Better Trip

The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading

By Mike Murray published June 20, 2018

9 Evergreen Content Formats for Long-Term Success [Examples]

Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well. Continue reading

By Dan Steiner published June 18, 2018

If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

Video options abound, particularly given video’s growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits. Continue reading

By Jay Acunzo published June 13, 2018

The Most Important Question to Ask Before Launching a Podcast

Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough. Continue reading

By Bethany Johnson published June 6, 2018

Google Leaders Share How to Improve the Mobile Experience

Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how. Continue reading

By Jodi Harris published June 5, 2018

How to Train Your Brain to Be Creative: Lessons for Marketers

Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas. Continue reading

By Brian Appleton published June 4, 2018

8 Copywriting Techniques to Boost Email Conversions

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading