Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing. Continue reading
How 3 Content Brands Tackle Their Toughest Internal Challenges
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading
3 Keyword Research Trends to Reshape Your Content Optimization
Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading
Falling Behind Your Competitors? Build a Content Brand
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading
7 Powerful Tools to Automate Tedious Content Marketing Tasks
You know what every content marketer loves? A good tool that saves hours of time (and money). Here are seven favorites to help with SEO, influencers, project management, and much more. Continue reading
Dataviz: A Critical Skill for Modern Marketers
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources. Continue reading
Oops! 17 SEO Misfires to Avoid With Website Content Marketing
No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes. Continue reading
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading
Conversational Content: How to Market Through Text Messaging and Chatbots
Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading
A Step-by-Step Guide to Audience Development
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading
