Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading
3 Tips from Surprising Content Marketing Geniuses
I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, … Continue reading
12 Technologies and Tools Content Marketers Can Get Excited About
We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things … Continue reading
3 Ways To Use Google Plus In Your Content Marketing Efforts
If you’ve been on the web in the last few weeks, you are well aware of the buzz surrounding Google’s new social network: Google Plus. Forward-thinking efforts of companies like Ford and Mashable jumped into early company adoption and use of … Continue reading
Tech Tools
SOCIAL INFLUENCERS SHARE THE TOOLS THAT HELP THEM KEEP THEIR EDGE Faster, Leaner Productivity. SCHEDULING Rachel Foster Fresh Perspective Copywriting @CopywriterTO I use TimeTrade to schedule appointments. The software lets you place a link on your website or in an … Continue reading
Mastering 3 Styles of Blog Lists for More Effective Content Marketing
As a CMI reader, you probably don’t need to be sold on the benefits of blogging as a hub in your content marketing mix, but you’re probably looking for ways to be more effective. As blogging has become more common, … Continue reading
25 Tools for Content Marketing Collaboration, Productivity, Monitoring, and Distribution
Using tools to make your life easier sounds great in theory, but with the myriad of options available, and the time it takes to learn each one, which are the ones you should consider? We asked our trusty CMI contributors … Continue reading
Quora for Content Marketing: Is it Worth Your Time?
In the second issue of Chief Content Officer magazine, to be released next week, we share our befuddlement about Quora. The premise of the super-hot social site seems sound: posit a question and get crowd-sourced answers back, prioritized by their popularity. But … Continue reading
It’s Not About You: Four Tips To Make Your Blog More Reader-Centric
Why do you read the Content Marketing Institute blog? Is it to find out what services Joe Pulizzi and his team at CMI and Junta42 have to offer? Or are you more interested in their analysis of the latest trends, … Continue reading
Three Tests to Optimize Your Website: VBO, LPO and CRO
This is the second post in a CMI series on Connection Cycle Marketing (CCM). Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one … Continue reading
