By Clare McDermott published May 9, 2012

Two Cool Tools to Help Brands Extend Marketing Reach

The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection easier. Continue reading

By Stephanie Tilton published March 15, 2012

Are Your Content Registration Forms an Entry Point or a Barrier?

Most prospects want to keep vendors at arm’s length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it’s appropriate to ask for contact details — and how much information to request. Here are the essentials. Continue reading

By Joe Pulizzi published February 1, 2012

47 Essential Social Media Tools for Content Marketers

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract, as well as my own personal brand.  Since there are so many, I decided to update this … Continue reading

By Brody Dorland published November 1, 2011

Tips and Tools for Better Listening for Content Marketing

A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief Listening Officer or the “air traffic controller for your social … Continue reading

By Scott Frangos published September 28, 2011

5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize … Continue reading

By Michele Linn published September 8, 2011

Content Marketing Technology Cage Match

What could be more fun than a cage match between content marketing technology vendors? (Seriously, it was actually entertaining). Robert Rose moderated our lunch time session yesterday in which every vendor had four minutes to tell the audience about their … Continue reading

By Paula Crerar published August 30, 2011

Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading

By Jodi Harris published August 18, 2011

3 Tips from Surprising Content Marketing Geniuses

I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, … Continue reading

By Michele Linn published August 12, 2011

12 Technologies and Tools Content Marketers Can Get Excited About

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things … Continue reading

By Nate Riggs published July 19, 2011

3 Ways To Use Google Plus In Your Content Marketing Efforts

If you’ve been on the web in the last few weeks, you are well aware of the buzz surrounding Google’s new social network: Google Plus. Forward-thinking efforts of companies like Ford and Mashable jumped into early company adoption and use of … Continue reading