By Mark Sherbin published August 8, 2013

How to Use Social Listening on LinkedIn for Real-Time Publishing

Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts. Continue reading

By Lee Odden published August 5, 2013

19 Content Tools to Boost Your Search Performance

A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we’ve gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content’s findability and search potential. Continue reading

By Mary Montserrat-Howlett published July 25, 2013

Create High-ROI Video Content Marketing With Google+ Hangouts on Air

Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time. Continue reading

By Jodi Harris published July 19, 2013

Find the Right Content Tool for Your Next Marketing Effort

We all have favorite content tools for keeping up with the demands of online marketing, but a few new recommendations never hurt. CMI asked several of this year’s Content Marketing World speakers about their favorites. Find out what the experts see as the right tools for their content marketing efforts. Continue reading

By Mark Sherbin published July 18, 2013

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools

Even if you’re using SlideShare, chances are you’re not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out. Continue reading

By Shanna Mallon published July 11, 2013

Manage Your Social Media Content with These Top Tools

Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your social media content with these top tools. Continue reading

By Mark Sherbin published June 16, 2013

Video Content Channels: Which Should You Use?

Have a sneaking suspicion that you’re missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today’s popular video distribution channels excel and where they fall short, Expert Eric Leslie walks us through the video landscape. Continue reading

By Robert Rose published June 14, 2013

A Strategic Map of Content Marketing Technologies

The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components. Continue reading

By Mark Sherbin published June 5, 2013

The LinkedIn Guide to Personalized Content Creation

LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space. Continue reading

By Mike Murray published May 23, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords. Continue reading