CEOs live by the bottom line, so marketers need to show how their content directly impacts lead generation and the resulting revenue. Find out how to measure your content marketing ROI more easily with call tracking. Continue reading
How Your Email Content Can Adapt to Gmail Tabs
Has Google scuttled email content marketing opportunities for good? Not necessarily, but it sure got attention and created a challenge for marketers. Be calm and find out how to carry on by continuing to create compelling content and adapting your email practices to Gmail tabs. Continue reading
Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas
What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading
7 Ways to Use Google Trends to Punch Up Your Content Creation
Imagine harnessing information on the billions of searches performed in Google every year. It could drive your SEO and help you better understand your target audience’s behaviors and interests. There’s a great tool to guide you in doing all of that and more. Find out 7 ways you can use Google Trends to punch up your content creation. Continue reading
How to Use Social Listening on LinkedIn for Real-Time Publishing
Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find out how to use social listening on LinkedIn to boost your real-time publishing efforts. Continue reading
19 Content Tools to Boost Your Search Performance
A question about SEO tools for content marketers came up in a recent CMI Twitter Chat. Now we’ve gone beyond tweets to offer details on 19 tools to boost your search performance. This list is not comprehensive, by any means. Use it as a starting point for efforts to improve your content’s findability and search potential. Continue reading
Create High-ROI Video Content Marketing With Google+ Hangouts on Air
Find out how to create high-ROI video content marketing with Google+ Hangouts on Air. The free, interactive video production tool lets you host video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time. Continue reading
Find the Right Content Tool for Your Next Marketing Effort
We all have favorite content tools for keeping up with the demands of online marketing, but a few new recommendations never hurt. CMI asked several of this year’s Content Marketing World speakers about their favorites. Find out what the experts see as the right tools for their content marketing efforts. Continue reading
Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools
Even if you’re using SlideShare, chances are you’re not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing channel into a powerful lead generation tool for content marketers. Check it out. Continue reading
Manage Your Social Media Content with These Top Tools
Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your social media content with these top tools. Continue reading
