By Erin Rodat-Savla published October 29, 2014

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent? Continue reading

By Chuck Frey published September 4, 2014

10 Canva Tips That Will Help You Become a Visual Content Master

Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding, rather than detract from it. Get 10 Canva tips that will help you become a visual content master. Continue reading

By Nicole Kohler published September 3, 2014

The Powerful Content Curation Tool You’re Not Using

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there’s an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest’s soft exterior lies the makings of a content curation machine. Learn more about the powerful tool you’re probably not using. Continue reading

By Ann Gynn published August 29, 2014

Tricks That Will Bring Treats to Your Content Marketing Toolkit

All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits of industry experts are sure to do the trick. Continue reading

By Ann Gynn published August 8, 2014

Finding the Right Content Marketing Measurement Tools: Expert Advice

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement tools and tactics. Continue reading

By Erin Rodat-Savla published July 13, 2014

4 Ways Wearable Tech Could Change Your Marketing Strategy

With wearables seemingly bearing down on us all, how can we adopt a pragmatic but open frame of mind on this new category? It seems like wearable everything is inevitable, but a lot of it still seems like a distant sci-fi promise. Marketers would do well to at least start kicking around ideas now. Find out 4 ways wearable tech could change your marketing strategy. Continue reading

By Scott Brinker published July 6, 2014

Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving rapidly — growing in both scale and sophistication. Your organization is also facing ever-greater competition. What’s the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist. Continue reading

By Joe Bachana published June 29, 2014

How the Right Tech Can Improve Your Content Marketing Workflow

Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading

By Chad Pollitt published May 27, 2014

Help Your Owned Media Hit its Goals: Combine Earned and Paid Promotion

If your brand struggles with content marketing effectiveness, you may see better results if you step down content production and step up your distribution and promotion efforts. Find out how to help your owned media hit its goals by combining earned and paid promotion. Continue reading

By Amanda DiSilvestro published May 19, 2014

How Rich Snippets Add Spice to Your Online Content’s Search Results

Rich snippets are a great way to help your company’s content stand out and beat your competition to the top of the search engine results pages. Find out how to use rich snippets to spice up your online content’s search results. Continue reading