By Britt Klontz published February 3, 2015

How to Curate Data Into Great Content

With a little thought, data can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand. Whether it’s yours, others’, or in the public domain, data curation can mean content creation. Continue reading

By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors’ keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free. Continue reading

By Jason Miller published January 20, 2015

The New Era of the Hybrid Marketer

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer. Continue reading

By Ann Smarty published January 14, 2015

6 Free Tools to Help Keyword Research

Nowadays, it’s not only risky to focus on certain keywords, but it’s counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches. Continue reading

By Michele Linn published December 29, 2014

125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet? Continue reading

By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase. Continue reading

By Mike Carrozzo published December 3, 2014

Wearable Technology: Content Fit for Storytelling

Amid smart glasses, watches and other intelligent accessories, a wearable device that aids in the storytelling process may seem to be the most natural fit of all. Discover how wearable tech can inspire your content marketing future. Continue reading

By James Prideaux published December 1, 2014

Social Listening Tools to Strengthen Your Content Marketing

When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today. Continue reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Pawan Deshpande published November 23, 2014

8 Metrics to Conquer a Content Marketer’s Fear of Measurement

With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric. Continue reading