By Markelle Harden published May 10, 2015

4 Quick Tools to Help an Audience Share Your Content

Not every brand can be BuzzFeed, but that doesn’t mean that your brand has to settle for mediocre social media. With these four tools, jazz up your content to increase engagement even if you’re working with “boring” B2B content. Continue reading

By Mike Murray published May 6, 2015

48 Content Writing Examples, Tools, Tips, and Resources

Does your audience eagerly anticipate your content? Learn how to create the most consumable content with these helpful lessons on powerful and effective text with seven real-life examples, 10 tips, and many more tools. Continue reading

By Aaron Orendorff published May 4, 2015

The 5-Point Survival Guide to Blogging as a Business

Blogging is hard. Blogging as a business is even harder. Almost all blogs become victims of abandonment. How can your business blog be one of the few to not only survive but thrive? Here’s how to address a blog’s five basic needs. Continue reading

By Mike Murray published April 26, 2015

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well. Continue reading

By Aubrae Wagner published April 21, 2015

Large-Scale Content Projects: A Closer Look at Roles and Measurement

Following up on her article on large-scale content project execution, Aubrae Wagner goes deeper on specific roles of each team member – from the project leader to the proofreader – as well as how KPIs and measurement contribute to success. Continue reading

By Dani Finkelstein published April 3, 2015

8 Super-Simple Tools You Can Use to Create Better Content 

You spend so much time creating content, you likely don’t have the time to investigate which smart tools will help you make the most of your work. So we want to share eight free tools to make your content even better and save you time. Continue reading

By Julia McCoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

Analyzing the impact of your content doesn’t have to be costly. These nine tools allow you to evaluate how well your content contributes to your content marketing goals, and to identify what needs to be adjusted for better results. Continue reading

By Howard Rauch published March 15, 2015

How Well Do You Fact-Check Your Content?

Misleading or factually incorrect content can damage a brand. Yet, many marketers lack formal guidelines to ensure their content – original, curated, or aggregated – is factually correct. Here’s how to get started drafting your policy. Continue reading

By Brad Young published February 25, 2015

Venture-capital Backing of Content Companies Matters for Brand Publishers

Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you. Continue reading

By Patrick Welch published February 6, 2015

Moneyball: Use Content Intelligence and Analytics to Build a Successful Sales Team

Does your sales team play ball with content? Analyze how the most successful reps use (or don’t use) your content, then improve the content, formats, and distribution to boost your sales team performance at every stage in the cycle. Continue reading