Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week. Continue reading
6 Time-Saving Apps and Tools Marketers Obsess Over
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. Continue reading
7 Instagram Stories Ideas to Get More Followers
One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading
Why Brands Need to Take the Plunge Into VR Today
Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading
How to Build a Branded App (and Never Look Back)
With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could. Continue reading
Content Tech Overload? 3 Questions to Ask Before You Buy
Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing. Continue reading
How 3 Content Brands Tackle Their Toughest Internal Challenges
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading
How to Find and Reuse Your Best Content [Tools]
Reusing your content pieces is a powerful way to expand your reach across media channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results. Continue reading
3 Keyword Research Trends to Reshape Your Content Optimization
Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading
Falling Behind Your Competitors? Build a Content Brand
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading
