By Michele Linn published September 8, 2011

Content Marketing Inspiration from Kevin Smith

Could there be a better way to end our inaugural Content Marketing World than with a keynote presentation from Kevin Smith? If you are unfamiliar with Kevin Smith, here’s a great post that explains some of his work. Kevin is … Continue reading

By Patricia Redsicker published September 8, 2011

How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

If you’ve ever struggled to figure out how to use content to grow your business, the keynote session this morning at Content Marketing World presented solid ideas to overcome this problem. In an interactive Q&A session moderated by Aaron Kahlow (Founder, Online … Continue reading

By Michele Linn published September 8, 2011

Content Marketing Technology Cage Match

What could be more fun than a cage match between content marketing technology vendors? (Seriously, it was actually entertaining). Robert Rose moderated our lunch time session yesterday in which every vendor had four minutes to tell the audience about their … Continue reading

By David Drickhamer published September 7, 2011

10 Lessons for Creating a Content Factory: Live from Content Marketing World

Building a content factory requires the right attitude in addition to an effective system for generating authentic stories that focus on the problems of customers and clients. That’s how AJ Huisman (@AJHuisman), Marketing Director from Kennedy Van der Laan, a … Continue reading

By Tracy Gold published September 7, 2011

The Rise of the SuperFans: Live from Content Marketing World

After Drew Davis’ fast paced Prezi talk on “Participation Creation,” Josh Richman, Vice President of Marketing, WGN America, and Keith Blanchard, Creative Director, Story Worldwide, took the stage to cover the “Rise of the SuperFans.” Josh jumped in by disagreeing … Continue reading

By Manya Chylinski published September 7, 2011

How to Find Business Blog Content

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” … Continue reading

By Katie McCaskey published September 7, 2011

Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings

Is your content worthy of your life story? The life stories of your audience? You are quite literally spending your life creating content, so ask yourself: Does it enhance the world it lives in? Does it enrich the lives of … Continue reading

By Michele Linn published September 7, 2011

The Power of Fascination and Content Marketing

The first keynote session of the morning at Content Marketing World was from Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation. And fascinate us she did. Sally spoke about fascination, which she defined as an intense, … Continue reading

By Amanda Maksymiw published September 7, 2011

A Real Time Live Blog from the David Meerman Scott Session

This morning, I had the opportunity to sit in on David Meerman Scott’s keynote presentation during day one of Content Marketing World.  In the session, David stressed the importance of real time in content marketing. And in the spirit of … Continue reading

By Michele Linn published September 6, 2011

How to Prepare for a Career in Content Marketing

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional … Continue reading