By Barbra Gago published April 21, 2011

Step-by-Step Templates for Mapping your B2B Content

The process of identifying what information each of your personas needs throughout the buying process can be time-consuming; but it’s not difficult if you follow these steps and use the templates provided to get you started. Continue reading

By Barbra Gago published April 13, 2011

4 Questions Answered about Buyer Personas

Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things you can do. Those posts do a great job helping … Continue reading

By Ahava Leibtag published April 6, 2011

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types

We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content? Yesterday, I introduced the Creating … Continue reading

By Ahava Leibtag published April 5, 2011

Creating Valuable Content: An Essential Checklist

To help you manage the execution details of your content marketing, use this Creating Valuable Content Checklist. Continue reading

By Sarah Mitchell published March 9, 2011

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old … Continue reading

By Brody Dorland published March 3, 2011

12 Things to Do After You’ve Written a New Blog Post

You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts. Continue reading

By Nate Riggs published January 14, 2011

5 Ways to Measure Facebook Fan Engagement

As a CMI reader, your business is probably considering building out a  Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t … Continue reading

By Michele Linn published January 12, 2011

Confessions from a Spreadsheet Junkie: Tips on How To Set Marketing Priorities

“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to do. I live by my editorial calendar. I work with numerous spreadsheets tracking our recent CMI … Continue reading

By Amanda Maksymiw published January 4, 2011

Checklist: How to Ensure Quality Control in Content Marketing

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building … Continue reading

By Michele Linn published December 28, 2010

Want to Incorporate Design into Your Content? Check Out These Infographics

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so … Continue reading

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