By Clare McDermott published June 19, 2012

Checklist: 15 Questions to Ask Before Starting a Content Marketing Project

It’s vital to have everyone on the same page before beginning a project. So here are 15 questions to ask that will help you get a feel for scope and expectations before starting a content marketing project. Continue reading

By Michele Linn published May 21, 2012

A Simple and Indispensable Template for Content Marketing Distribution

Here is a template you can easily customize to simplify and improve the way you distribute content for your marketing programs. Continue reading

By Jodi Harris published February 10, 2012

Your Kick-Start Guide to Engaging Content [Free eBook]

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI’s latest eBook is loaded with them. Download “Your Kick-Start to Engaging Content” now. Continue reading

By Adam Barber published November 28, 2011

4 Media Law Tips for Content Marketers

Content marketing is not without its challenges. From coming up with compelling new ideas for articles, to getting your target audience to notice and engage with them, successful campaigns require skill, hard work, and an element of good fortune. While … Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading

By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

Here are 10 templates to help you with everything from content marketing planning, creation and distribution. Continue reading

By Brody Dorland published July 26, 2011

A Template for Killer Website Content

Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great … Continue reading

By Kathy Hanbury published July 12, 2011

Creating a Content Marketing Toolkit

Tools are funny things. If you’re familiar with the problem you need to fix, and you understand how, when, and why to use each tool, they’re incredibly helpful. They save you time and money and help you do a truly … Continue reading

By Kelly Reeves published June 3, 2011

5 Tips to Improve Your Headline Click-through Rate

A well-crafted headline is the key to whether readers click through to your article. After spending so much time planning and creating content, it would be a shame for readers to miss out on your great content because your headline … Continue reading

By Dianna Huff published May 19, 2011

A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors

Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, … Continue reading

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