It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading
A Proven Process to Curate Content and Publish a Roundup of Industry Influencers
Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process. Continue reading
Editorial Calendar Tools and Templates
The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.
15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement
Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading
Create, Distribute, and Share: 15 Essential Content Marketing Templates
No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading
Why – and How – to Map Out Your Customers’ Journeys [Template]
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading
How to Write User-Oriented Content More Quickly
How do you generate quality content without resorting to clickbait, and do it fast? There’s no magic formula but there is a framework. Keep these six key steps in mind to quickly create well-crafted, user-oriented content. Continue reading
