By Ann-Christin Lindstedt published October 6, 2010

8 Ways to Leverage Locals for Your Content Marketing Localization

As many of you have seen in the recent B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends report, you’re not alone in stressing out about consistently producing fresh, interesting and varied content. Yet, I’d wager there’s something that can get … Continue reading

By Amanda Maksymiw published October 4, 2010

How to Repurpose Blogs into Articles

My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.

By Kevin Lund and Eileen Sutton published August 31, 2010

Branded Words: How Do You Talk to Customers “After the Sale”?

When someone decides to become a customer, it’s your handshake moment to welcome them aboard. They’re filling out your online forms. Getting your emails. Reading your welcome packet. Who are you? What’s your tone? How do you talk to them … Continue reading

By Michele Linn published August 23, 2010

Content Marketing Group Therapy: What Suggestions Do You Have for This eNewsletter?

Several weeks ago, Joe and I received an email from Graham Kilshaw from Interference Technology. He believes in the power of content marketing and had recently launched an eNewsletter (titled the EMC Business Bulletin) to educate his prospects. The problem was … Continue reading

By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By Sarah Mitchell published August 17, 2010

What Content Marketers Can Learn from an Australian Non-Profit

One of the hallmarks of a good content marketing campaign is that it’s designed to pull the customer in. Developing content that will engage your prospective customers isn’t always easy. Getting your audience to take action on your behalf is … Continue reading

By Daniel Burstein published August 11, 2010

Blog Case Study: Three Lessons Learned from a 232% Increase in Visits over Eight Months

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you … Continue reading

By Jim OHare published August 9, 2010

How to Begin Mobile Content Publishing: Survey Audience Needs

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, … Continue reading

By Amanda Maksymiw published July 30, 2010

How One Company Got Started with Content Marketing

Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies.  Our portfolio companies weren’t the only ones taking notes.  After hearing the experts, we … Continue reading

By Joe Pulizzi published July 29, 2010

How Much Should Brands Pay for Content Marketing?

This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for … Continue reading