By Michele Linn published December 30, 2010

Want to Give Your Users Something Different? Try Interactive Online Tools

Oftentimes, great content isn’t just words – or even pictures. Instead, consider interactive online tools that educate or entertain your audience. Here are a couple of examples of companies that are doing this well.

By Michele Linn published December 29, 2010

6 Videos to Inspire Content Marketers

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 … Continue reading

By Michele Linn published December 27, 2010

Using eNewsletters in Your Content Marketing? Ideas for the New Year

Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. … Continue reading

By Michele Linn published December 23, 2010

Content Marketing e-books: 8 Examples that Work

People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content marketing examples submitted by our contributors. First … Continue reading

By Ann-Christin Lindstedt published December 8, 2010

Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more … Continue reading

By Michele Linn published December 7, 2010

Content Marketing in Action: 13 Examples to Get You Inspired

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Nate Riggs published November 22, 2010

Framework for Productive Online Customer Conversations

We’re nearing the end of 2010, and I think the buzz around content marketing and social media is starting to get more practical. It’s not surprising that more  companies are wising up to the opportunities to engage with existing and … Continue reading

By Brian Massey published November 15, 2010

Two Social Media Styles: How to Choose the Right One for Your Business

We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice. For bare teeth marketers this … Continue reading

By Kevin Lund published November 12, 2010

How a Print Strategy Could Save the World: A Case Study

Recently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an inspirational business leader. He not only grew a successful company while being beloved by his employees and revered … Continue reading

By Heidi Cohen published November 8, 2010

How to Use Social Media to Drive Your PR Goals

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading