By Jodi Harris published August 18, 2011

3 Tips from Surprising Content Marketing Geniuses

I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, … Continue reading

By Joe Pulizzi published August 17, 2011

Are You Hijacking the News in Your Industry?

My good friend Morgan Hurley from the Society of Fire Protection Engineers sent me this article from Fast Company on how brands like LEGO and Nike are working to “hijack the news” to take the focus off the real news … Continue reading

By Joe Pulizzi published August 10, 2011

Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

Editor’s note: Our Content Marketing Playbook is back, by popular demand. Check out our 2016 version.  After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, … Continue reading

By Joe Pulizzi published July 28, 2011

Gamification: 4 Examples to Gamify Your Content Marketing

Listened to an excellent presentation by Chris Sullivan from Bunchball yesterday at Custom Media Day 2011 in New York. If you are not familiar with gamification (adding game components to your content to increase engagement and retention), check out this … Continue reading

By Nate Riggs published July 27, 2011

6 Things to Know About Using QR Codes in Content Marketing

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting … Continue reading

By Manya Chylinski published July 25, 2011

13 Ways to Make Your B2B Resource Center Rock

Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. … Continue reading

By Joe Chernov published July 21, 2011

Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading

By Joe Pulizzi published July 21, 2011

Why Are You Failing at Content Marketing [Full Presentation Video]

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat … Continue reading

By Patricia Redsicker published July 14, 2011

How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner

Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business advice, of marketing gurus and self-help literature out there. In fact, the number of … Continue reading

By Joe Pulizzi published July 1, 2011

2011 Content Marketing Award Winners Announced

The Magnum Opus Awards, produced by ContentWise and McMurry, are the elite content marketing awards program.  The Content Marketing Institute was proud to help promote this program this year. The Magnum Opus Awards included more than 550 entries from around … Continue reading