By Jodi Harris published May 22, 2018

How to Win at Content Marketing [New Playbook]

Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success. Continue reading

By Olga Rabo published May 18, 2018

7 Instagram Stories Ideas to Get More Followers

One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading

By Bethany Johnson published May 11, 2018

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading

By Ann Gynn published May 10, 2018

The Good, The Bad, and The Ugly of Editorial Mission Statements

Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great. Continue reading

By Clare McDermott published May 9, 2018

Why Brands Need to Take the Plunge Into VR Today

Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading

By Jodi Harris published May 8, 2018

How to Build a Branded App (and Never Look Back)

With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could. Continue reading

By Konrad Sanders published May 7, 2018

Is Your Blog a Golden Egg?

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. And yet, every now and then, a brand shines. Here are five steps to being a shining brand. Continue reading

By Catalin Zorzini published April 27, 2018

The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading

By Kim Moutsos published April 26, 2018

How 3 Content Brands Tackle Their Toughest Internal Challenges

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading

By Shane Barker published April 13, 2018

4 Tips for Engaging Instagram Content [Examples]

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading