Toby Lee and his team helped create an action-oriented marketing culture that works hand in hand with the sales team in the tax & accounting division at Thomson Reuters. That’s why Toby is a Content Marketer of the Year finalist. Continue reading
Niche Marketing Strategy: Connecting With a Hard-To-Reach Audience
You must make meaningful connections with your target audience on a limited budget. Sound familiar? Learn how a homeopathic medicine company is doing that by reaching its target audience with niche content – its Pickleball Channel. Continue reading
How to Create a Culture Where Content Marketing Thrives
Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Continue reading
How One Brand Created a Movement by Investing in Purpose
New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist. Continue reading
How to Build a Content Marketing Practice in a Year: Lessons From Monster
A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand’s voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading
How Cleveland Clinic Became One of the Most Visited Health Care Destinations
Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading
IKEA Executes B2C Video Storytelling with Style
Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist. Continue reading
Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro
Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading
Ingenious Storytelling Gets Great Response From Science Nerds
A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading
Scaling Content Marketing: How CSC Put the Content Hub to Work
The Content Marketer of the Year finalist chosen for her scaling success shares how the company’s formal Content Hub creates engaging content with consistent messaging and develops processes to repurpose content in many languages. Continue reading
