By Sarah Mitchell published August 6, 2013

The 2013 Content Marketer Awards: 7 Inspiring Industry Leaders

Each year, CMI honors the individual content marketers who inspire us all to achieve more. Find out more about 7 inspiring industry leaders named for 2013. Also, join us at Content Marketing World in September, when one of these notable content experts will be named Content Marketer of the Year. Continue reading

By David Rossiter published June 10, 2013

5 Branded Content Channels You Need for Better Discoverability

Delivering your content isn’t just about ensuring that it’s viewed. Find out how your organization can use 5 branded content channels so consumers can interact more easily with your content in their preferred environment and then share it with their friends. Continue reading

By Matthew Proctor published March 26, 2013

Creating Compelling Content Using Social Media: 4 Steps

If you’re struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say. Continue reading

By Joe Pulizzi published March 23, 2013

Content Marketing Strategy: How to Engage Influencers in Your Industry

CMI’s blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us. Continue reading

By Brad Milne published March 15, 2013

3 B2B Content Distribution Turbochargers You Should Activate

The best way to get your B2B content in front of your audience is to get it in their social feeds. Toward that end, activate these 3 B2B content distribution turbochargers. Continue reading

By Roger C. Parker published February 19, 2013

12 Months of Content Marketing Ideas for SlideShare

What’s keeping marketers from leveraging SlideShare for content distribution? If it’s the content itself that you lack, get started with these content marketing ideas for a year’s worth of monthly SlideShare presentations. Continue reading

By Michele Linn published February 18, 2013

Content Marketing Strategy: 3 Experts on Tapping Influencers

When you think of influencer marketing, you may think about tapping those who have the broadest social reach to share your content. But it can be beneficial to look beyond the most obvious. Learn where to find influencers and how to use them in your content marketing strategy. Continue reading

By Mark Sherbin published January 20, 2013

How Your Content Distribution Can Use Native Advertising

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach. Continue reading

By Jessica Davis published November 25, 2012

Why Your Content Strategy Should Include Prezi

Content marketing and technology have become inseparable. To reach customers effectively, you need to constantly hunt for innovative tools. Prezi is one such tool that helps present and share ideas in an organized, storytelling format. Find out why your content strategy should include Prezi. Continue reading

By Joe Pulizzi published October 27, 2012

For Influential Content Marketing, Go Beyond Your Brand Fans

Find out how creating content that is aimed beyond your “first circle” connections can help expand your reach and influence in your industry. Continue reading