By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods. Continue reading

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc. Continue reading

By Clare McDermott published April 19, 2015

The Onion’s Custom Content Agency Makes Brands Seriously Funny

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising. Continue reading

By Mike Goldberg published April 5, 2015

Real-World Analysis: 6 Ideas for Images That (Really) Work

An image’s value often is worth more than text. Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement. Learn the best practices based on an analysis of 100+ campaigns. Continue reading

By Joe Pulizzi published April 4, 2015

This Week in Content Marketing: Facebook Moves for Total Internet Domination

Joe and Robert discuss how publishers’ move to create content “inside” Facebook walls may lead to domination. Plus, is “content blindness” a thing, do digital natives prefer to read print on paper, and is it a rant or rave on a TechCrunch article? Continue reading

By Joe Pulizzi published March 21, 2015

This Week in Content Marketing: Starbucks Announces Next Move as Media Company

In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing “campaign” with Wired. Raves include a new formula to measure content marketing. Continue reading

By Joe Pulizzi published March 14, 2015

This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really

In this episode, the duo discusses why Robert doesn’t have an iWatch – yet – and whether Google Plus is dead. Plus, The New York Times goes Hollywood, why PR is the new content marketing, and a rant on why marketers can’t measure. Continue reading

By Joe Pulizzi published March 7, 2015

This Week in Content Marketing: The Media Industry Is Desperately Confused

In the episode, Joe and Robert discuss Uber’s new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove’s non-beautiful move. Raves – airline safety, nifty titles. Continue reading

By Joe Pulizzi published February 21, 2015

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading

By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading