By Joe Pulizzi published September 5, 2015

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
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By Joe Pulizzi published August 26, 2015

Native Advertising

When you see the phrase “native advertising,” do you think of content marketing? Well, a lot of people do, so much so that I felt compelled to write about it. Know the difference and why it’s important we speak the same language. Continue reading

By Joe Pulizzi published August 22, 2015

This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

In This Old Marketing, Joe and Robert talk Google, or should we say, Alphabet, and a critical issue for publishers – the demise of online display advertising. Plus, they discuss the hijacking of “content marketing” and share raves. Continue reading

By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con. Continue reading

By Joe Pulizzi published July 18, 2015

This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data

Joe and Robert discuss a content upgrade at Upworthy, the debate on internal vs. agency content marketing, and claims of consumer anger over data collection by brands. Rants and raves include an article on the ROI of native advertising and a TED Talk on the history of autism. They wrap up with a salute to This Old Marketing example Kraft Music Hall. Continue reading

By Joe Pulizzi published July 11, 2015

This Week in Content Marketing: Inside The New York Times’ Subscription Funnel

In this episode, Joe and Robert discuss backlash for CNN’s native advertising, why print really is digital’s future, plus The New York Times’ Facebook subscription funnel. Rants and raves cover the box office and customer service. Continue reading

By Joe Pulizzi published July 4, 2015

This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

In This Old Marketing, we talk about a flurry of new content-based agencies – Daily Mail/WPP/Snapchat, BBC, and The Washington Post. Plus, is it the end or the beginning of what might be called television? Cannes fills rants and raves. Continue reading

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Joe and Robert talk Germany and Asia’s major association initiatives, plus the ArticleBunny launch, and Facebook’s algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.  Continue reading

By Joe Pulizzi published June 6, 2015

This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report

In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves. Continue reading

By Joe Pulizzi published May 16, 2015

This Week in Content Marketing: The Future of Content Marketing 2025

In This Old Marketing, Joe and Robert talk advertising’s future with a content tilt. After some odd predictions, the boys discuss ROI research and The New York Times hitting 1 million digital subscribers. Plus, rants and raves. Continue reading