By Anna Ritchie published August 6, 2014

4 Tactics for Managing Your Army of Influencers

All too often, the best laid plans for influencer marketing fall apart due to one simple assumption: that managing the influencers and their content will be the easy part. In reality, however, this can end up being the most complex and time-consuming aspect of your program. Use these 4 tactics to manage your army of influencers. Continue reading

By Stephanie Beadell published July 23, 2014

Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

When promoting content, a good influencer outreach campaign can mean real press coverage, new audiences, and even revenue growth. The most successful campaigns start weeks (or months) in advance of the content’s launch, giving marketers ample time to nurture relationships. Use this 3-step framework for influencer outreach as part of your thought leadership strategy. Continue reading

By Anthony Gaenzle published July 8, 2014

Building 4 Key Relationships Every Content Marketing Strategy Needs

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content marketing strategy needs. Continue reading

By Michele Linn published June 8, 2014

The Complete Guide to Influencer Marketing: Strategies, Templates & Tools

Building a high-quality influencer program in the digital era — where just about anyone can claim to be a “guru” on a given topic — is no small feat. Get our complete guide to influencer marketing, which includes strategies, templates and tools to help boost your success. Continue reading

By Anna Ritchie published May 13, 2014

Build a Lean Influencer Marketing Strategy: 3 Types of Tools

Think an influencer program requires too much effort? Fortunately, many tools exist that enable even the leanest of teams to reap the benefits of influencer marketing. Discover the top tools marketers use to make their influencer marketing strategy more effective. Continue reading

By Felix Tarcomnicu published March 23, 2014

Finding Potential Content Publishers: A 3-Step Outreach Process

One of the most difficult parts of distributing the content you create is reaching out to content publishers to promote it. But content marketing won’t benefit your business if you don’t follow through to ensure its success. Use this 3-step outreach process to find and engage potential content publishers. Continue reading

By Amanda Maksymiw published March 12, 2014

A Content Marketing Plan for Turning Your Influencers Into Partners

As marketers look to boost their content efforts, many turn to influencers to lend credibility to a piece of content or a brand. Find out how to create a content marketing plan that will build relationships and turn your influencers into partners. Continue reading

By James Scherer published February 19, 2014

5 Ways to Optimize Your Social Media Content to Combat Content Shock

The concept of consumer “content shock” gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization. Continue reading

By Bruce McDuffee published December 20, 2013

Prove Your Thought Leadership Strategy’s Worth: A Caveman’s Tale

If you are willing to create content that shares your expertise with your target audience — with no strings attached — that audience is more likely to place your firm at the top of its credibility list. Get proof that such a thought leadership strategy can be effective in this caveman’s tale. Continue reading

By Sarah Mitchell published August 6, 2013

The 2013 Content Marketer Awards: 7 Inspiring Industry Leaders

Each year, CMI honors the individual content marketers who inspire us all to achieve more. Find out more about 7 inspiring industry leaders named for 2013. Also, join us at Content Marketing World in September, when one of these notable content experts will be named Content Marketer of the Year. Continue reading