By Joe Pulizzi published May 14, 2016

This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week. Continue reading

By Cathy McPhillips published January 8, 2016

Onward & Upward: Go Behind the Scenes of Priceline’s Social Media

Priceline’s head of social media talks about her role as part strategist, part crisis manager, and part travel ambassador. She shares what it takes day-to-day and long-term for smooth flying on the travel site’s social media. Continue reading

By Paige Sjoblom published December 16, 2015

5 Must-Have Tools for the Brainy Social Media Manager

With so many social media tools, you can use guidance to know what will really help. Discover five must-have tools (all with free options) that social media managers need to consider to boost their social media programs. Continue reading

By Clare McDermott published December 11, 2015

Future Watch: Expert Talks Social Media Ideas for 2016

Social media expert Ian Cleary explains some fundamentals that marketers still can’t seem to master, as well as six next-horizon ideas that you should consider. Learn what you should know and do about social media in 2016. Continue reading

By Michele Linn published December 4, 2015

3 (Easy) Ways to Truly Surprise Your Audience

Year after year, marketers say creating more engaging content is a top challenge. This year, we asked our B2C roundtable members for their counsel. One of their unexpected answers? Surprise your audience. Then they shared how. Continue reading

By Joe Pulizzi published September 11, 2015

Content Marketing Projects That Are Taking the World by Storm

One sure sign that your content marketing is on track is that your peers recognize it as worthy of their attention. Take a look at a few of this year’s Content Marketing Award winners and finalists for some secrets of their success. Continue reading

By Ardath Albee published September 8, 2015

IKEA Executes B2C Video Storytelling with Style

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist. Continue reading

By Ardath Albee published September 1, 2015

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading

By Ardath Albee published August 11, 2015

How to Deliver Quantifiable Content Marketing Success With a Small Team

Almost 80% of B2B marketers aren’t successful at tracking of content marketing’s ROI. Learn how Wake Forest Innovations, which is led by a Content Marketer of the Year finalist, uses its content to deliver huge, quantifiable success. Continue reading