One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading
Influencer Marketing: Lessons From One of the World’s Largest Software Brands
Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading
10 (Mostly) Quick Wins to Steal for Your Original Research Project
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading
Road Map to Success: Content Distribution Essentials That Win Eyeballs
Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading
Conversational Content: How to Market Through Text Messaging and Chatbots
Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading
Stories, Filters, and Bots: What You Need to Know Now
Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading
Instagram Marketing: 4 Features You Should Be Using [Examples]
It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Continue reading
Personal vs. Corporate Branding: Is It Me or We?
Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading
How to Rock Mobile Native Advertising
Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad. Continue reading
