By Joe Pulizzi published May 22, 2010

How to Launch the Content Marketing Institute (in 6 Steps)

Did you ever see or hear about something and think, “well, that just makes too much sense.” I have. A few things come to mind for me. Al Pacino in The Godfather. Cool weather in San Francisco (every time I’m … Continue reading

By Joe Pulizzi published March 17, 2010

What Does Science Teach Us About Content Marketing?

I was really impressed with David Chapin’s work on comparing content marketing to life sciences. So much so, that I asked him to submit a guest post about it.  Thanks to David for putting this together. Content marketing is a hot … Continue reading

By Joe Pulizzi published March 16, 2010

The Two Most Important Content Marketing Success Factors

Two success factors: 1) Content Marketing Cannot Be About You and 2) Ship Although this Inc. article from Joel Spolksy is geared toward entrepreneurs, it’s worth the read.  While I disagree with Joel’s decision to discontinue his popular blog (the one that … Continue reading

By Joe Pulizzi published March 10, 2010

Content Marketing in Slovenia

Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content. Traditional … Continue reading

By Joe Pulizzi published March 4, 2010

Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead

I just took three flights to get to Slovenia. On each flight and in all the waiting areas, I saw people holding, reading and engaging in print magazines. Then, I spent the day listening to the state of content marketing … Continue reading

By Joe Pulizzi published February 19, 2010

Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee

Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this … Continue reading

By Joe Pulizzi published January 28, 2010

5 Keys to Success with Content Marketing

Here’s a content marketing interview with me conducted by J-P de Clerck.  I like the way J-P summed up the key successes and failures in content marketing for me.  Hope they are helpful. The keys to success in content marketing: … Continue reading

By Joe Pulizzi published January 27, 2010

SEO and content marketing: Creating content with keywords in mind

Thanks to Emily Thompson, online marketing coordinator for Kutenda Online Marketing Software, for this week’s guest post. Couple thoughts I (Joe) had while reading this.  First, you need to understand your brand persona first and foremost when it comes to … Continue reading

By Joe Pulizzi published January 26, 2010

Forget the Buyer Persona…What’s Your Brand Persona?

I had an excellent podcast interview with Kim Albee from Genoo yesterday (it will be up in a week or so) where we talked in detail about content marketing and authenticity. The first step in being authentic in your content … Continue reading

By Joe Pulizzi published January 24, 2010

Special Report – Content Marketing Spending Continues to Rise

The results are in.  Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Go … Continue reading