By Joe Pulizzi published February 19, 2010

Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee

Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk. If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this … Continue reading

By Joe Pulizzi published January 28, 2010

5 Keys to Success with Content Marketing

Here’s a content marketing interview with me conducted by J-P de Clerck.  I like the way J-P summed up the key successes and failures in content marketing for me.  Hope they are helpful. The keys to success in content marketing: … Continue reading

By Joe Pulizzi published January 27, 2010

SEO and content marketing: Creating content with keywords in mind

Thanks to Emily Thompson, online marketing coordinator for Kutenda Online Marketing Software, for this week’s guest post. Couple thoughts I (Joe) had while reading this.  First, you need to understand your brand persona first and foremost when it comes to … Continue reading

By Joe Pulizzi published January 26, 2010

Forget the Buyer Persona…What’s Your Brand Persona?

I had an excellent podcast interview with Kim Albee from Genoo yesterday (it will be up in a week or so) where we talked in detail about content marketing and authenticity. The first step in being authentic in your content … Continue reading

By Joe Pulizzi published January 24, 2010

Special Report – Content Marketing Spending Continues to Rise

The results are in.  Content marketing spending will rise again in 2010. The 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives. Go … Continue reading

By Joe Pulizzi published January 20, 2010

The Year of Content Marketing How

2008 The Year of Content Marketing What – Most marketers never heard the term and didn’t “get” it. Lots of explaining to do. 2009 The Year of Content Marketing Why – Marketers now knew what is was, but needed to … Continue reading

By Joe Pulizzi published January 19, 2010

Does Branded Integration Really Work?

Thanks to Randall Beard, EVP and General Manager – Nielsen, for sharing this week’s guest post… Instead of using your own content marketing to surround and reinforce your brand, what if you put someone else’s TV program content around it … Continue reading

By Joe Pulizzi published December 16, 2009

Marketing Shoelaces

No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me.  The technology exists today that we can … Continue reading

By Joe Pulizzi published December 3, 2009

Why Print isn’t going anywhere for a long, long time…

We’ll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us.  Enjoy!

By Joe Pulizzi published November 30, 2009

Crowdsourcing Content Marketing – Oxymoron or Killer App?

Thanks to Rick Liebling, a long-time Junta42 supporter, for this provocative guest post.  Connect with Rick @eyecube. While those of us who are believers in Content Marketing have been diligently spreading the word, proponents of crowdsourcing have been screaming from … Continue reading

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