By Joe Pulizzi published June 9, 2010

Higher Purpose Content Marketing in 6 Steps

Below is the presentation I gave at the Web Content 2010 conference, the leading US conference covering the art and discipline of content strategy. First, how do we develop a higher purpose for our company? Our brand purpose should: be … Continue reading

By Lisa Petrilli published June 4, 2010

5 Content Marketing Secrets We Can Learn From Thomas Edison

You probably think of Thomas Edison as a great innovator, but did you know he was also a brilliant marketer? He foresaw the creation and evolution of markets, and he worked passionately to bring his beliefs to life. While Edison … Continue reading

By Joe Pulizzi published June 1, 2010

Think Like Your Customers Think

There’s a very important line at the beginning of the movie The Godfather II. Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down his brother Tom Hagan and talks about an important lesson … Continue reading

By Joe Pulizzi published May 24, 2010

Junta42 Launches Content Marketing Institute

I’m really excited to announce the launch of the Content Marketing Institute (CMI). The idea of CMI is simple – while there are a lot of great blogs, books and experts out there in and around content marketing, there are … Continue reading

By Joe Pulizzi published May 23, 2010

A blog post is like a miniskirt

A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject. courtesy of my friend Henry

By Joe Pulizzi published May 22, 2010

How to Launch the Content Marketing Institute (in 6 Steps)

Did you ever see or hear about something and think, “well, that just makes too much sense.” I have. A few things come to mind for me. Al Pacino in The Godfather. Cool weather in San Francisco (every time I’m … Continue reading

By Joe Pulizzi published March 17, 2010

What Does Science Teach Us About Content Marketing?

I was really impressed with David Chapin’s work on comparing content marketing to life sciences. So much so, that I asked him to submit a guest post about it.  Thanks to David for putting this together. Content marketing is a hot … Continue reading

By Joe Pulizzi published March 16, 2010

The Two Most Important Content Marketing Success Factors

Two success factors: 1) Content Marketing Cannot Be About You and 2) Ship Although this Inc. article from Joel Spolksy is geared toward entrepreneurs, it’s worth the read.  While I disagree with Joel’s decision to discontinue his popular blog (the one that … Continue reading

By Joe Pulizzi published March 10, 2010

Content Marketing in Slovenia

Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content. Traditional … Continue reading

By Joe Pulizzi published March 4, 2010

Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead

I just took three flights to get to Slovenia. On each flight and in all the waiting areas, I saw people holding, reading and engaging in print magazines. Then, I spent the day listening to the state of content marketing … Continue reading