By Joe Pulizzi published October 29, 2008

Writing a Book? 6 Ways to Launch Your Book Using Social Media

It’s funny…the more our society focuses on the Internet, the more niche print books you tend to see.  Sounds counter intuitive, but the Long Tail has created opportunities in book publishing that were never before imaginable. Since we have the … Continue reading

By Joe Pulizzi published October 16, 2008

15 Ways to Get the Most Out of Your Custom Magazine

Almost every company in the world has some kind of customized magazine or newsletter. According to the Custom Publishing Council, there are more than 100,000 custom publications in the United States alone. Sadly, many companies don’t leverage their custom magazine … Continue reading

By Joe Pulizzi published October 10, 2008

What You Need to Know about Content Marketing

Just read this article by Steve Tobak on bnet entitled “What You Need to Know about Branding.” Very cool article and worth checking out.  In the article, Steve contends that there are five key points that every manager needs to … Continue reading

By Joe Pulizzi published October 8, 2008

The Trickle Out of Traditional Media into Content Marketing Turns to Flood Starting Now

I have been hesitant to push this concept too much, but the evidence is just too vast to ignore anymore.  Those of you who are readers of this blog know that I’ve been talking about the push into content marketing … Continue reading

By Joe Pulizzi published September 15, 2008

Six Strategies for Keeping Content Fresh

I’m a content guy.  I’m not a landscaper or outdoors man. I’ve tried a few times, but the results haven’t been pretty. That said, the cherry blossom tree in our front yard needed some major cleanup. There were many branches … Continue reading

By Joe Pulizzi published June 29, 2008

113 Expert and Best Business Quotes of All-Time

I found this listing of expert and best business quotes in a presentation from Razorleaf’s Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.) There are some gems in here for … Continue reading

By Joe Pulizzi published May 8, 2008

Huge Opportunities for Businesses Who Focus on their Content Strategy

I had the pleasure of guest blogging at the King Fish Media ThinkTank blog the other day. You can check out the complete post here. This was written after I had a brief conversation with a marketer that was taking … Continue reading

By Joe Pulizzi published March 12, 2008

Love Your Customers, Even if They Don’t Buy

My last post was five days ago.  That has been the longest stretch without blogging since I started this blog almost a year ago.  Doesn’t feel good, but I guess I had good reason. New Orleans for the Custom Content … Continue reading

By Joe Pulizzi published March 3, 2008

Where Should You Stick Your Marketing?: Educate Customers Everywhere

I was in the doctor’s office last week for a routine checkup. As I entered, the nurse escorted me to the patient room where I waited for the doctor. On the desk in the office sat a computer monitor that … Continue reading

By Joe Pulizzi published February 19, 2008

Why Marketers Are Reluctant to Move Away from Traditional Marketing Strategies

“The future of advertising is radically different from its past. The struggle for control of attention, creativity measurements and platforms will reshape the advertising value chain and shift the balance of power. And, as in previous disruptive cycles, the future … Continue reading

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